3.2x more qualified leads within 90 days of launch

Challenge

As a newly launched real estate platform, Foundry had zero brand awareness and no existing lead pipeline for its founding agencies. It needed to build visibility fast and start generating qualified buyer leads from day one to prove value to agencies and gain traction in a competitive market.

Approach

We built and launched a Google Ads lead generation strategy timed to Foundry's July 2026 launch, targeting high-intent real estate search terms across Morocco to build brand visibility and drive qualified buyer leads directly to founding agencies from the very first day.

Results

Within 90 days of launch, Foundry's Google Ads campaigns generated 3.2x more qualified leads than initial projections, with a 41% lead-to-sale conversion rate, establishing the brand and delivering real, measurable value to founding agencies.