I have no problem with businesses paying attention to AI search. I do have a problem with agencies making it sound like everything they know about SEO is suddenly useless. The pitch is simple: search has changed, your business could get left behind, and you need a new service called GEO. But when that service includes better content, clear headings, trusted sources, and a website search engines can read, I have a question. Why wasn’t that part of your SEO work already?
